Marketing Specialist

Company Profile: Balkan Finance Investment Group, BALFIN Group, is one of the most significant and successful investment groups in the Western Balkans region. Geographically, BALFIN Group is present in Austria, Albania, Kosovo, Bosnia and Herzegovina, North Macedonia, Montenegro and the Netherlands, employing approximately 6,000 people. The activities of the BALFIN Group comprise the development and management of real estate, retail, mining industry, banking, tourism, energy, logistics, etc. BALFIN Group is growing steadily, having a positive impact on the communities through economic development, employment opportunities, innovation and social investment.

Neptun shpk is part of the BALFIN Group specialized in the trade of Household appliances.

Position: Marketing Specialist.
Departement: Wholesales.
Location: Back Office, Tirana.

Job Description: The Marketing Specialist is responsible for the development and follow-up of integrated marketing promotional campaigns, in accordance with the company's plan and objectives. Also coordinates and maintains contacts with 3-rd parties involved in the whole process such as advertising agencies, media, printing and production companies as well as prepares monthly reports on the results of communication campaigns and monitors the monthly budget.

Main Responsibilities:

Prepares, implements and monitors the monthly promotional activities of the company.
Updates and follows the calendar of promotional activities of each month as well as coordinates the preparation of these activities with other parties involved in the process (commercial, sales, logistics, wholesale or other external collaborators);
Follows the process of design, printing, production of TV and radio spots, preparation of online communication materials, in order to successfully implement any communication campaign.
Coordinates marketing campaigns and price negotiation as appropriate with third parties such as media, agencies, printing companies, distribution companies, partner brands, etc.
Responsible for analyzing the situation, conceiving and ordering all promotional materials required in stores: special labels, Plexiglas, display, stands or other advertising materials.
Monitors monthly budgets by analyzing and comparing current results with those projected and budgeted.
Informs and updates all online stores about the content and purpose of promotional offers that will be advertised in store, as well as how to apply promotional materials, validity & various specifications that they contain.
Collects information on sales data from product managers as well as regional sales managers and analyzes them to judge the effects and impact of different promotions in each area or store.
Prepares reports after each visit to the stores which contain information and problems displayed in each of the points of sale of the network.
Design, construction and maintenance of NEPTUN online communication channels
Designs digital media campaigns harmonized with business goals
Measures and reports on the performance of all digital marketing campaigns and their evaluation against the target (ROI and KPIs)
Measures and reports the performance of sites on social networks, to ensure the preservation of the audience and the optimization of their experience.

Skills and qualifications in the field of marketing:
Coordination; Market research; Planning, Understanding Consumer Behavior; Reading and understanding of Media plans; Knowledge of graphic design terms; knowledge of promotional materials;

Personal skills:
Good time management, very good communication skills, very good skills for group work, ability to adapt and work under pressure, energetic and self-motivated personality, person with initiative and ambitious, multitask, creative and extroverted personality, honesty and integrity.

Technical requirements:

Minimum 2 years of work in the field of marketing, communication, publicity
Higher bachelor education (with work experience, branch is not a problem)
Very correct knowledge of the Albanian language in writing and expression.
Very good knowledge of English (spoken, past). Knowledge of other languages ​​is an advantage
Very good computer knowledge of PowerPoint, Excel, World programs. Knowing other programs is an advantage.
Knowledge of technical terminology used in Marketing
Class B driving license (advantage)

Work Conditions: Neptun offers an attractive benefits package, including a fair salary based on merit and performance appraisal.

Application Procedure: Interested candidates can send their CV before 05/05/2022 at [email protected]

* All applications will be treated with strict confidentiality according to the law No. 9887 set by the Albanian Parliament for the "Protection of Personal Data".