Vodafone brand is one of our most important assets. This value can only be maintained if we ensure consistent use of our brand identity at all times. It is crucial to manage the perception and meaning of Vodafone, by planning, coordinating and managing the concept and development of Vodafone Albania’s communication campaigns for existing and new tariffs, offers, products and services.
Key accountabilities and decision ownership
• Lead as the best advertiser in the market
• Be a brand Guardian
• All strategic and tactical ATL Communication execution as per roadmap
• Retail communication
• Digital creatives
Core competencies, knowledge and experience :
Core communication and presentation skills are essential
Good time management skills to coordinate schedules and meet project content deadlines
Ensure that all comms are based on insights analytics
Integrate the brand promise in every communication.
Be a brand advocate and thus have strong knowledge of brand communication guidelines.
Team work skills, amongst Marketing Communication & Brand Team and other related parties in a formal, well-structured and continuous manner is crucial for exceling our brand experience. It is highly important to seek for synergies between territories, ideas, campaigns, etc. in order to optimize the budget and maximize the impact.
Prepares input according to communication quarterly and yearly roadmap, as per tariff, products and services roadmap
External marketing communication needs from any department shall be sent to the relevant communication team. Depending on the scope of the request, external communication should be reviewed by the relevant Brand Manager (CBU department) to ensure the correct tonality and branding is in place.
In cooperation with project owner and marketing research colleagues prepares creative brief “ ONE Brief One Response” and submits to creative agency
Cooperates with the respective agency to develop communication campaigns
Successfully delivers the final product
• Reporting for Campaigns
A Vodafone Summary KPI report is completed for campaign tracking purposes. Campaign metrics are tracked to measure peak read and benchmarks are based on a <6 months in-study data. Metrics are measured by comparison to benchmarks assessed against 10-20 other Telco advertisements from within each market.
KPIs, listed below, are assessed through market research and rated between;
(i) Strong Performance (when significantly above benchmark)
(ii) On Track (when at or above benchmark)
(iii) Watch Out (when below benchmark)
(iv) Immediate action required
• Provides relevant information regarding the campaigns to:
Retail Communication Manager
• Proudly duplicate best cases from other opco’s and adapt for local market with specific promotion
• Drives cost efficiency through managing cost estimations and collecting all relevant documents (EVO)
Must have technical / professional qualifications:
• Strong Communication & Team-player skills.
• Dynamic personality.
• Exceptional creative skills
• Ability to deliver efficiently under time pressure.
• Knowledge of the advertising industry and preferably of telecommunications market
PR and Sponsorship
Data Analytics and Insights
Social and Digital Marketing - Channels, Platforms and Tools
Business and Commercial Acumen
Product/Solution Proposition Strategy and Design